Crafting an emblematic tribute to — and getting all giddy about — the showcase of an art and music legend.
client
Museum of Contemporary Art Denver: Mark Mothersbaugh: Myopia
work
Brand development / Identity design / Brand guidelines / MCA website takeover / Traditional + digital + social campaign / Launch party collateral design
Mark Mothersbaugh, aside from his roles as lead man in Devo and go-to composer for Wes Anderson, is a dynamic visual artist. MCA Denver partnered with Mothersbaugh to create an entire museum takeover, Myopia, which evolved into a 30-year multi-media retrospective featuring a large breadth of his works.
The identity blends selections from the exhibit catalogue with a hand-built paper model of a Mothersbaugh-designed glasses frame. See the “O” for a glimpse of Mark as a young lad.
project details
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Art and music enthusiasts, pop-culture buffs, the creative community, and those not normally found in art museums.
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Celebrate Mark Mothersbaugh’s 30-year body of work — that is so immense and diverse that it required an entire museum to contain it — by creating a glimpse into the mind of the man.
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Simple yet evocative branding, visuals, and campaign messaging teased viewers with a taste of the exhibition and drove engagement and attendance. The museum was packed to the gills the night of the opening where attendees delighted in the exhibit, were graced by a song and orchestration that Mothersbaugh performed, and wore paper Myopia glasses in honor of the myth, the man, the legend.