A fun and lively retail coffee bag design using some of our favorite tools — paint, a camera, and many helpings of delicious HUCK coffee.

The goal was maintaining brand equity from the former bag — its abstract shapes and disruptive colors — and bring this new bag into an artful and celebratory space that jumps off the shelves and screams “HUCK!” We also utilized a new bag shape that was easier for the production team to work with. A tasty win-win.

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Huckleberry Roasters