Retail coffee bag designed using my favorite tools — paints, camera, and many helpings of delicious HUCK coffee.

The goal was to keep some brand equity from the old bag — its abstract shapes and bright colors — and bring this new bag into a artful and celebratory space that jumps off the shelves and screams “HUCK!”

client

work

Huckleberry Roasters

BRAND IDENTITY
PACKAGING DESIGN

before


after


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