When a surf camp matures — yet remains as rad as ever — it's time for a thoughtful rebrand.
Witch’s Rock Surf Camp had grown into a revered and esteemed surf haven in Costa Rica. Yet, their brand wasn’t quite riding the same wave as their evolution. The rebrand’s mission: to crown WRSC as the champion of Costa Rica’s surf scene, all while staying loyal to their core spirit.
work
client
BRAND IDENTITY
BRAND GUIDELINES
PHOTO GUIDELINES
Witch’s Rock Surf Camp
before
after