This is human trafficking is a statewide awareness and behavior change campaign. It illustrates how a human trafficker employs coercive statements to exploit a survivor’s vulnerabilities, showing the escalation from initially kind and flattering words to manipulative and threatening behavior. This demonstrates how traffickers can prey on anyone who is vulnerable — even you or a loved one.
Informing the public about human trafficking while fostering empathy for survivors.
awards
work
client
CREATIVE DIRECTION
ART DIRECTION
CAMPAIGN traditional/digital/social
WEBSITE
Colorado Department of Public Safety:
Human Trafficking Council
Heartland Emmy / Silver Telly / Bronze Telly / Communicator Award for Excellence / Bronze One Club Award: Moving Image
This campaign was informed by countless hours of survivor interviews, input from the Colorado Human Trafficking Council, and research conducted with the public. Our efforts focus heavily on demonstrating how vulnerabilities are exploited by traffickers and how anyone can fall into this dangerous and terrible situation.
research driven
We worked with a great sense of purpose to paint an accurate and empathetic picture respectful of survivors and their experiences. The campaign narratives are the result of composite survivor interviews and research into actual human trafficking cases.
survivor informed
Many human trafficking awareness campaigns have shown sensationalized and inaccurate images that misinform the public and stereotype victims, survivors, and traffickers. Our campaign avoids showing faces to allow the viewer to imagine themselves or someone they know in a trafficking situation.
conscientious representation
