Crafting an emblematic tribute to — and getting all giddy about — the showcase of an art and music legend.
Mark Mothersbaugh, aside from his roles as lead man in Devo and go-to composer for Wes Anderson, is a dynamic visual artist. MCA Denver partnered with Mothersbaugh to create an entire museum takeover, Myopia, which evolved into a 30-year multi-media retrospective featuring a large breadth of his works.
Museum of Contemporary Art Denver
Mark Mothersbaugh: Myopia
BRAND IDENTITY
BRAND GUIDELINES
WEBSITE TAKEOVER
CAMPAIGN traditional/digital/social
COLLATERAL
work
client
process
The identity blends selections from the exhibit catalogue with a hand-built paper model of a Mothersbaugh-designed glasses frame. See the “O” for a glimpse of Mark as a young lad.
