Fostering a culture of water conservation amidst the challenges of an arid climate, where every drop is precious.
Without Water Life Would be Pretty Dry is a distinctive brand, creative campaign, and rally cry to create awareness about the importance of water conservation in the City of Thornton, Colorado. The goal of the campaign is to move residents from awareness to action to decrease residential water use.
work
client
CREATIVE DIRECTION
ART DIRECTION
CAMPAIGN traditional/digital/social
WEBSITE
City of Thornton:
Behavior Change Campaign
awards
Silver Telly Award
“I have been very fortunate to work with Lisa on multiple iterations of outreach campaigns over the past decade. I have always been impressed with Lisa’s thoughtful and strategic approach to her projects.”
Laura Wing
Senior Water Resources Administrator, City of Thornton
